Project type: Illustration ∙ Client: SCAD VP for Strategy and Innovation ∙ Timeline: 2 months
This project was developed by a group of four SCAD graphic design students. The project was directed by the professor Jason Fox and presented to the VP for Strategy and Innovation. We held team meetings twice per week. Each group member presented a different idea in order to select one to be developed. When the idea was selected, the responsibilities were divided between all the group members. We presented advances to the client in order to get approval and once this was done we refined the design and prepared for a final presentation.
The concept portrays SCAD student lifestyle and is aim to be sold to SCAD students and staff. As SCAD graphic design students we were able to come up with ideas that build our personal memories across our campuses whether it be the academic buildings or our favorite places. This idea was developed in a way it would allow students to personalize their luggage according to their own experiences. The following two visuals were initial sketches of this idea utilizing collages.