Savannah Love is Here
Savannah has been recognized as the most romantic city of the U.S. South (Huffington Post). Its historic atmosphere, its small city charm and closeness to the river offers plenty of romantic activities and lure in visitors and locals. The purpose of this project is to promote Savannah as a romantic city, provide a useful and inviting tool that enriches visitors experiences and facilitates their planning while discovering Savannah’s beautiful scenes.
This project potentiates an extensive research and proposals around the culture of sustaining love in Savannah, Georgia. This research was developed by a group of students (The LOVE Team) from the Design Management program at the Savannah College of Art and Design.
The logo was designed bringing together the mobile app functionalities: Tourists time planning and location, together with the idea of love in Savannah. It also reflects Savannah’s architecture in the way it uses a grid that references its urban plan (squares). This grid was created by a chart split into four as an initial exploration of time spans. By rotating these modules, the heart, clock, and location pin were created. The rest of the app icons took the same direction.
The color range applied in the logo consists of different percentages of red that evidence the grid.
The mobile app uses a wider color palette, in a subtle way, for the user to identify each section. The typefaces selected are Supra Demi Serif and Supra thin. This combination brings a classic yet contemporary feeling.