Project type: UX/UI ∙ Client: Amie Peacock ∙ Timeline: 6 weeks
Beyond the Conversation
Closing the gap of social isolation by deepening relationships through conversation.
Beyond the Conversation purpose is to engage, empower, and inspire the most vulnerable citizens; to develop their capacity to connect and build social support networks that are healthy and beneficial. BTC is a volunteer led initiative collaborating with professionals, sharing cutting-edge research and programs that emphasize the importance of meaningful conversation.
This project goal was to redesign Beyond the Conversation’s current website to create a welcoming platform that reflects the organization’s work, is warm and inviting, and instantly conveys Amie’s passion for connecting with people.
Amie Peacock, Beyond the Conversation Founder and Executive Director.
There is a lot of valuable information, which has the potential to be communicated more effectively and efficiently if better laid out and organized.
Some content is repetitive, outdated or missing, which in turn is an inaccurate reflection of Beyond the Conversation’s works.
Information was categorized into five sections: Who we are, What’s On, Resources, Get Involved, Find Us.
1. Who we are: About the team, Goals, Services, History, and Partners of Beyond the Conversation.
2. What’s On: Upcoming events, Past events photo gallery, Link to Weekly meet-up Groups.
3. Resources: Blog and News.
4. Get Involved: Volunteer and Donate.
5. Find us: Contact details and Map on the Weekly meet-up Groups locations.
The homepage is a preview of some of the website sections in the Menu bar: When the homepage is scrolled it shows statistics about loneliness, Who We Are, Our Blog, Testimonials, Let’s Talk form.
The website supports a scalable text feature that makes all text contents optimized for a wider range of users.
The information is updated, simplified and made consistent. The different ways to volunteer are provided and illustrated with icons, and the forms for registering to volunteer make possible to give and receive consistent information. At the same time, we provide a description in the Donation section about the usage of resources received, we called this section Help the Cause (as seen in the previous image of the Donation section). For the events page, we give consistent information in the upcoming events: Date, Time, Place, Title and brief description of the event with an RSVP button to join the event. For past events, we provide a photo gallery. Lastly, as part of the website Footer, we designed the Let’s Talk form to subscribe.
Look and feel
Choosing the fonts, colors, images, and icons to create a pleasing and engaging website that conveys the messages that reflect the organization raison d’etre.