Project type: Editorial ∙ Client: SCAD Typography Class ∙ Timeline: 3 months
This in an editorial design project that took five chapters from the book Einstein’s Dreams written by Alan Lightman and represents its content. This book challenges strict publication design rules and experimentation. The five concepts addressed in each of the chapters of the publication include nostalgia, cyclic time, the planning behind tentativeness, the relationship of reliance between the old and young despite their varied paces and the relativity of time depending on the distance from the center of the earth.
These five chapters are connected by a squared cut in their spine and a box keep them together. Design principles like repetition, color and proportion are used to represent these concepts. Photography is utilized as a tool to enrich the narratives. Crafting techniques of bookmaking include box making, thread binding, engraving and stamping. The typography “Bembo Regular” is selected both for headings in caps and body text to give a sense of classic beauty and lightness that aligns to the concept of dreams and Einstein’s theory of time and relativity.
“ The tragedy of this world is that no one is happy, whether stuck in a time of pain or of joy. The tragedy of this world is that everyone is alone. For a life in the past cannot be shared with the present. Each person who gets stuck in time gets stuck alone.”
“ And just as all things will be repeated in the future, all things now happening happened a million times before. Some few people in
every town, in their dreams, are vaguely aware that all has occurred
in the past.”
“ Now she prepares for a pirouette, right leg moving back to fourth position, pushing off on one foot, arms coming in to speed the tum. She is precision. She is a clock. In her mind, while she dances, she thinks she should have floated a little on one leap, but she cannot fl oat because her movements are not hers.”
“ Grandparents never die, nor do great- grandparents, great-aunts and great-uncles, great-great-aunts, and so on, back through the generations, all alive and offering advice. Sons never escape from the shadows of their fathers. Nor do daughters of their mothers. No one ever comes into his own.”
“ These adventuresome souls come down to the lower world for days at a time, lounge under the trees that grow in the valleys, swim leisurely in the lakes that lie at warmer altitudes, roll on level ground. They hardly look at their watches and cannot tell you if it is Monday or Thursday. When the others rush by them and scoff, they just smile.”