The objective of this project was to transform the communication of Chamber of Commerce of Cali (Cámara de Comercio de Cali). To start with, my team (Velové Studio) and I were asked to develop an iconographic system to accompany the organization’s visual identity.
The icons reinforce the visual consistency of their communication in all platforms: Physical and digital. The first and second part of this project involves the iconography implemented in the organization’s way-finding system and digital communication, respectively.
The iconography implementation was successful and welcomed in the organization events and daily activities.