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Project type: Iconography ∙ Client: Chamber of Commerce of Cali ∙ Timeline: 3 months

 

Iconography System

 

The objective of this project was to transform the communication of Chamber of Commerce of Cali, Colombia (Cámara de Comercio de Cali). To start with, my team (Velové Studio) and I were asked to develop an iconographic system to accompany  the organization’s visual identity.  

The icons reinforce the visual consistency of their communication in all platforms: Physical and digital. The first and second part of this project involves the iconography implemented in the organization’s way-finding system and digital communication, respectively.

 
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The iconography implementation was successful and welcomed in the organization events and daily activities.

 
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Iconography 2. Digital

 
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